Inspired by motherhood, Ritika Agarwal, the founder of Yuka Champs, embarked on a mission to create unique, theme-based games that nurture both IQ and EQ. Focusing on values like empathy,environmental awareness, knowledge and discipline, Yuka Champs strives to equip children for a better world. Recognizing the screen-dominated era, the venture aims to offer high-quality off-screen experiences for positive learning. Ritika, an MBA with a background managing "Game Space" on campus, holds certifications as a financial planner. A gold medalist in Mathematics and corporate accounting, and a state-level roller hockey player, she was honored as a women entrepreneur at the 2023 Hyderabad Business Awards. YUKA, the brand, is a heartfelt tribute to her sons: Yuvaan and Kayan.